EL Livestream

During the post-COVID lockdown period, Estée Lauder experimented with livestream commerce directly on its brand sites and broader digital channels as a way to counteract the steep decline in in-store traffic and sales. By embedding live, shoppable video sessions—often hosted by beauty experts or makeup artists that walked viewers through products, tips, and tutorials—the brand created a masterclass-style format that was much more than a typical ad: it educated consumers, offered real-time interaction, and brought back the personal consultation experience that was lost when counters and department stores were closed. This free, educational livestream model strengthened consumer connection and confidence while simultaneously driving online conversion and incremental revenue at a critical moment for the business.

2022-2024 | Senior Designer

Contribution:

• Select assets, develop type styles, and compose layouts for paid and organic posts, emails, and .com site